While there’s a lot to learn about content marketing online, finding trustworthy resources is a different ball game.
If you’re considering a career in content marketing or freelance writing, here are the resources I count on to stay updated and improve my skills.
Table of Contents
Books
Nicely Said: Writing for the Web with Style and Purpose by Kate Kiefer Lee and Nicole Fenton
If you are a newbie content writer, I can’t recommend this book enough. And if you are professional, this is one of the books I go back to at the beginning of a new writing project. It’s easy to read and very practical. You can check out Nicole Fenton’s website here to learn more about content design and strategic writing.
Little Black Book by Otegha Uwagba
This tiny book (100+ pages) packs a punch. It contains practical tips for creatives who want to go freelance.
Blogs, Podcasts, and Newsletters
Mangoolz SEO blog
The blog posts on this site are like mini-courses on SEO. There’s a quiz at the end of some articles, and you get a certificate if you pass it.
Fenwick Media
Love, love, love the writing on this site and their newsletter! Despite the serious themes, I love that there’s a literary and whimsical element to what they write.
Recommendations
- The Curse of Knowledge: Is Your Expertise Turning You Into A Bad Writer? — Fenwick
- How I learned to trust my writing instincts (and you can too) — Fenwick
Animalz Content Marketing Blog & Podcast
I moved from writing for lifestyle companies to B2B SaaS. When I switched to B2B SaaS, I needed to start thinking more strategically, and the articles here helped me. You’ll find tips on building content that can generate demand and revenue for companies.
Recommendations
- You’re a Content Marketer, Not a Writer
- Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
Victor Eduoh Consulting blog
Product-led storytelling is making waves in SaaS marketing for good reasons. Bookmark this website if you are a writer or marketer at an early-stage tech company.
Recommendations
- 6 Steps to Develop a Powerful SaaS Content Marketing Strategy
- A 9-Step Formula to Craft SaaS Content that Converts (No MQLs)
Zenith Copy
Chima is a master at SEO and content strategy. I’ve learned a lot about SEO and positioning yourself as a freelance writer from her work. Follow her on LinkedIn for more tips on building a successful freelance writing career.
Recommendations
- 13 Actionable Tips to Improve Local SEO for Small Businesses — Zenith Copy
- Is Imposter Syndrome Messing With your Confidence? These Stories Will Inspire Your Inner Champion — Zenith Copy
Efiko by Dozie Anyaegbunam
Relatable advice on improving your writing and getting more results in content marketing. Dozie recently curated The Content Marketing Alt MBA, an ebook with the best resources on content marketing today. You can also join the Not Enough Writers community for African content marketers.
Recommendations
I specialize in content writing for SaaS and B2B brands, so these resources are bent toward B2B and SaaS marketing. If you work outside this niche, you can adapt the lessons for your industry. I intend to keep adding to this list, but these are the ones I’ve repeatedly gone back to and anticipate the newsletters in my inbox.
